Once embedded, we provided strategic guidance by assessing their audience, content efficacy, and information architecture to bring the site to life. The force behind the new design direction for Alumni & Friends was a desire to provide an engaging resource for alumni while employing the common elements of a separate University campaign with a similar launch date.
Speaking UX, the Alumni & Friends website features a useful map interface that allows alumni to find events in their area or to track down a nearby alumni club.
